![]() ![]() Adblock Plus has an Acceptable Ads initiative wherein it selectively blocks advertising. Because Safari is the default browser on iOS devices, when you click on any URL link in an email, text message, or website, Safari will open and Adblock Plus will block “any annoying ads.” In short, you’ll have to choose Safari, tap Content Blockers, and select Adblock Plus. After you download and install the app, you’ll have to follow the instructions on how to activate the content-blocking features of Adblock Plus within your system-wide iOS settings. The launch is made possible thanks to iOS 9’s new content-blocking feature, which requires some setting up. Eyeo explains that Adblock Plus for iOS works in the mobile version of Safari, so you can “begin saving data, protecting yourself from malvertising, enhancing your privacy, and saving your battery.” Adblock Plus for iOS should not be confused with parent company Eyeo’s Adblock Browser, a standalone browser with the same ad-blocking technology built in. ![]()
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